In order to accurately allocate those relevant adverts, Google makes sure it tracks everywhere you go and everything you do on the World Wide Web. The pursuit of relevance has created retargeting, which displays adverts for the products and websites that you have previously browsed on subsequent pages that you visit. It also reserves the top slots in a results page for paid entries. Google redefines its discovery and indexing procedures regularly ensure search engine results are relevant to search terms. However, behind the scenes, the company operates a very effective data mining enterprise that gathers, exploits, and sells information about users. On the surface, Google uses youthful branding and a young management team to present project a relaxed and friendly attitude. The founders of the company managed to make their search engine pay, and the money earned from that original product has been reinvested to create a wide range of online services.
Today, the company has transformed into Alphabet, one of the largest international conglomerates on the New York Stock Exchange.
Google started off as a thesis project for two Stanford students in 1996.
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